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Tällä sivulla on postauksia asioista joista teen median ja markkinoinnin maailmassa.

 

 

By Sami Kelkka, Dec 14 2016 08:30PM

I have started to work with Twitter advertising. In case you would be interested, please contact sami.kelkka@sellbranch.com, +358 40 707 8995

You can follow me on Twitter: @samikelkka


Twitter is number one news app in 110 countries. I help finnish companies to utilize the platform of 320 M monthly users.



D&P continues the work with media´s and keeps focus on monetizing site inventory with great sales partners.


By Sami Kelkka, Aug 12 2012 06:04AM

Twitterin asetuksien kanssa saa olla tarkkana. Oheinen esimerkki kertoo, miten yksi ruksi väärässä paikassa saa spämmäämään koko kannan.


Baratunde Thurston nostaa haastattelussa esiin, että pitää keskittyä miettimään mitä se kuluttaja oikeasti haluaa, eikä kannata aina "hyödyntää" jokaista kontaktoinnin paikkaa. Eli joka brändin pitää keskittyä miettimään sen oma tapa toimia, innovation inside.


Tässä Thurstonin huomio Twitterin indentiteetistä.


"Twitter is a medium of adorable baby photos and adorable cat photos and adorable baby cat photos. And on top of this, brands have amassed a layer of well-paid social media experts--consultants! executives!--who are tasked with transforming brands into friends. For companies that see this new frontier as a marketing opportunity (and that's basically all of them), it is a thin line between relevant and creepy stalker. You want to be where the conversation is and join it in an "authentic" way, but just because someone is talking about your product does not mean he wants to talk about it with you. Should every human gathering place be targeted for interactive marketing campaigns? How would you feel if you and your friends were out dining, discussing Game of Thrones, and an HBO executive suddenly joined your table screaming, "Winter is coming!""

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